The PR Warrior Show
002: Talking video live streaming and digital news content with Danny Matthews, Dial M for Media

002: Talking video live streaming and digital news content with Danny Matthews, Dial M for Media

November 2, 2019

In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media's Danny Matthews about live video streaming and digital news content.

Danny and I have collaborated for a number of years now. Firstly, we focused on the bulk production of video using a combination of iPhones and iPads.

We would shoot between 15 and 20 videos in half a day - simple 'to-camera' videos that could then be dripped out on to our clients' social media channels over a period of months.

More lately though, we've been producing live-streamed video broadcasts for Facebook, which can then be repurposed for YouTube, and then cut-up further for other social channels (Twitter, Instagram, etc).

We've found these to be particularly effective, especially when produced on a regular monthly basis. These live streams continue to be popular months after they've been broadcast, in effect making them the gifts that keep on giving!

NEW SEASON: 001 Book launch event: ‘Content Marketing for PR’

NEW SEASON: 001 Book launch event: ‘Content Marketing for PR’

October 26, 2019

The PR Warrior Show is back, and we're kicking off this new season with an audio version of the video broadcast of the launch of Trevor Young's new book - 'Content Marketing for PR'.

It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of Trevor, and then members of the audience providing comments and asking questions.

Become your own media channel and tell your stories like a PR pro!

Are you struggling to cut through the noise and convey your message to the marketplace?

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.

Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.

About the book

Trust and reputation have never been more important in business Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.

In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:

  • Humanize your company or organization
  • Deepen the connection your brand has with consumers
  • Grow your influence within the industry you operate
  • Build familiarity and a genuine sense of trust within the marketplace
  • Connect with the people who influence your clients and customers
  • Increase new business leads and sales
  • Reduce the customer’s buying cycle
  • Make paid-for advertising work harder
  • Let new business come to you instead of sending out pitches

Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

A behind-the-scenes look at TrinityP3’s social media and content marketing machine with CEO and founder, Darren Woolley

A behind-the-scenes look at TrinityP3’s social media and content marketing machine with CEO and founder, Darren Woolley

January 26, 2017

Australian-based marketing management consulting firm TrinityP3 has built a global footprint off the back of a consistent social media and content marketing effort, with a hefty dash of 'earned media' thrown in for good measure.

In this episode of the PR Warrior Podcast, TrinityP3 founder Darren Woolley takes us behind the scenes of how he approaches the content publishing process, which mediums he uses and how social media fits into the marketing equation.

It's a great case study of persistence. Darren had been blogging since the mid-2000s but five years ago became a lot more strategic in his content marketing and his efforts have paid off big time. In 2007, the TrinityP3 website was attracting just over 3000 unique visitors per year in what is a very niche B2B field; in 2016, this figure hit 200,000 - a jump of some 7000 per cent in traffic! 

Meanwhile, the business continues to power along. Today, TrinityP3 has over 30 consultants around the world and offices in Australia, Singapore, Hong Kong, London; at time of recording, Darren was in the final stages of negotiating a joint venture in the US.

This episode will be of particular interest to leaders of professional services firms who want to better understand how blogging and social media can help drive global exposure and growth for their business over time.

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Darren Woolley, Founder and CEO, TrinityP3

Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent

Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent

November 23, 2016

This is the story of a startup Australian recruitment company - Firebrand Talent - and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media.

In this interview with Trevor Young from PR Warrior, the Australian Digital Marketing Director for Firebrand Talent, Carolyn Hyams, takes us ‘behind the velvet rope’ of the company's marketing strategy and breaks down in detail how the business approaches content marketing, social media and influencer relations to build brand visibility, influence and trust in the marketplace.

This episode will appeal to anyone in business keen to know more about how publishing content and using social media to build a ‘village of support’ for your brand can pay business dividends over the long term.

Show notes from this interview can he found here.

How RealAs.com used owned, earned and social media to build its brand from the ground up

How RealAs.com used owned, earned and social media to build its brand from the ground up

October 31, 2015

Josh Rowe is CEO of RealAs.com, a free website and app that helps homebuyers and investors find their next property.

RealAs.com is still a relatively new business but what Josh and his team have been able to do in a very short space of time is leverage the power of social media, content marketing and strategic media relations to build visibility in the marketplace, to connect with consumers and position themselves as a prominent voice in real estate circles.

In this episode of the PR Warrior Podcast, Josh takes us behind the scenes of how RealAs.com approaches its content marketing, how it uses social media and the importance of having a company CEO -in this case, Josh – out, loud and proud on social media.

 

EP 23 Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

EP 23 Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

February 15, 2015

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world.


In this interview with the PR Warrior Trevor Young, Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing.

He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel.
 
 
DISCLOSURE: At time of recording, Trevor was an advisor to Newsmodo.com.
EP 22 - Joe Pulizzi discusses the state of content marketing in Australia

EP 22 - Joe Pulizzi discusses the state of content marketing in Australia

November 21, 2014
Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI).

However, marketers are still ‘learning the ropes’ when it comes to content marketing, with just under a third of respondents claiming their content efforts are effective.

In this interview with Joe Pulizzi (pictured), founder of Content Marketing Institute, he extrapolates on the findings of the report, and what they mean for the Australian content marketing industry.

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EP 21 - The power of blogging for business with Mark Masters, The ID Group UK

EP 21 - The power of blogging for business with Mark Masters, The ID Group UK

June 20, 2014

Mark Masters is the founder of UK-based  The ID Group, a marketing and design agency that positions companies as the authority within the sectors and communities they serve. Mark is a prolific blogger and an emerging voice in the world of content marketing.


His ‘Talking Content’ series of interviews with content marketing leaders from around the world represents a goldmine of useful information on the topic.


In this interview for The Connected Brand podcast, Mark chats about the power of telling stories and building an audience for your brand; he explains candidly the journey of The ID Group and how blogging played a key role in the company’s resurgence after it dipped during the Global Financial Crisis.


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EP 20 - Creating Web Marketing That Works, with Adam Franklin, Bluewire Media

EP 20 - Creating Web Marketing That Works, with Adam Franklin, Bluewire Media

May 14, 2014

Adam Franklin (pictured below, right) is the co-founder of Bluewire Media and author, along with business partner Toby Jenkins, of the new book by Wiley Publishing - WEB MARKETING THAT WORKS.

In this video interview, Adam explains: 

  • the power of giving away your IP (and how he and Toby give away 90-95% of what they know in terms of web marketing);
  • the importance of developing buyer personas and writing a blog to showcase your knowledge and ideas;
  • why a valuable piece of signature content can be an effective in building a email subscriber list for your business (for example, Bluewire uses a web strategy planning template that has been downloaded over 10,000 times)

Adam also chats about why you should consider writing for other people's blogs perhaps more so than on your own blog; he also provides a simple explanation of how he sees SEO and the role it plays in web marketing today.

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EP 19 - Using Twitter to build relationships that benefit business, with Steve Vallas, The Honey Bar

EP 19 - Using Twitter to build relationships that benefit business, with Steve Vallas, The Honey Bar

April 24, 2014

Steve Vallas is the social media-savvy owner of the popular Honey Bar & Restaurant in the inner Melbourne suburb of South Melbourne.

In this interview with Trevor Young, Steve chats about using Twitter to build relationships with people as well as a sense of community around the Honey Bar brand. And while that works for him personally, it’s also a highly effective strategy in growing the Honey business.

He says how participating on the social web has underpinned the business “in a way that I wouldn’t have expected when we opened the front doors”.

“It’s allowed me to build a really strong base…allowed me to build a community around the business, that’s constantly talking about the business … constantly bringing in business,” Steve says.