Ep 006 - Online Media Monitoring Trends with Warren Weeks, Cubit Research

4Nov

In this interview with Warren Weeks, the founder and CEO of Cubit Media Research, we chat about what's happening in the world of online media monitoring and analytics.It's an area that's becoming increasingly complex as the media landscape continues to fragment and the social web flexes its influential muscles.Cubit Media Research is setting the pace in global media monitoring and analytics; the company  uses a combination of cutting-edge technology along with with an overlay of 'human touch' in the analytical services it provides clients.3e71520-1.jpg PICTURED: Warren Weeks, Cubit Media ResearchMORE: Video interview on PR Warrior blog Keep reading →

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Ep 005 - Building a Passionate Community Around Your Brand with PJ Hamel, King Arthur Flour

21Sep

US brand King Arthur Flour is really nailing both social media and its online kindred spirit ‘content marketing’.In this interview, I chat with PJ Hamel, who is part of the company's web team and involved in a lot of its content creation and online community activity.  PJ has been with the Vermont-based company for 22 years. She sheds light on the approach King Arthur Flour takes when it comes to social media and content marketing, and provides advice to companies wanting to go down a similar path.TY-PJH-KAF.jpg Keep reading →

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Ep 004 - Content Marketing with Valerie Khoo, Sydney Writers’ Centre

30Jun

In this interview I chat with entrepreneur Valerie Khoo, founder of the Sydney Writer's Centre and an accomplished journalist/blogger/author in her own right.

It was a real privilege to finally catch up for a chat with Valerie. In my opinion she is one of the true leaders in the content marketing space in Australia, and has been for some time.

I often use the Sydney Writers' Centre as a case study in presentations on public relations, social media and content marketing.

vk_avatar2012.jpg (left) Valerie Khoo, Sydney Writers' Centre

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Ep 003 - Social Media Marketing with Startup Entrepreneur, Scott Kilmartin

14May

In this interview I chat with Scott Kilmartin, founder and ringmaster of Haul, an independent design brand based in Melbourne's northern suburbs.

Scott shares his marketing philosophy, the importance of humanising your brand and the innovative use of social media, including LinkedIn, to generate word-of-mouth buzz for - and media interest in - the Haul range of products.We also learn the integral role Scott's pet boxer dog Gus plays not only in bringing the Haul story to life but also in piquing the interest of would-be customers of the brand.

Image-1.png (left) Scott Kilmartin, Haul.com.au

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Ep 002 - Corporate Blogging with Shawn Callahan, Anecdote

5Apr

In this interview I chat with Shawn Callahan from Melbourne-based 'corporate storytelling' consultancy Anecdote; in particular we delve into how Anecdote uses a well-nurtured corporate blog to build awareness of the firm's expertise, to educate the market and develop relationships with prospective clients.

Shawn started the blog in 2004 making it (you would think) one of the first corporate blogs in Australia.

Today, some eight years later, the Anecdote blog is still acts as the 'engine room' of the company's overall marketing effort and provides the business not only with excellent Google 'juice' but also helps its partners to develop relationships with professional executives (read: potential customers) all around the world.

team_shawn1.jpg(left) Shawn Callahan, Anecdote

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Ep 001 - B2B Content Marketing with Darren Woolley, TrinityP3

22Mar

In this podcast interview Trevor Young chats with Darren Woolley, the founder and managing director of independent strategic marketing management consultancy, TrinityP3.

Darren talks about his content marketing strategy and how he uses blogging, online video, LinkedIn, Facebook and Twitter to build credibility and drive awareness of his brand on a global scale. In the early days of TrinityP3, Darren's focus was mainly on trade media relations and B2B database marketing; he also used to actively pursue speaking opportunities as a means of generating interest in his concepts and ideas.

bio-darren-woolley.jpg (left) Darren Woolley, TrinityP3

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