Ep 010 - The State of Content Marketing in Australia with Jodie Sangster, ADMA


In this episode of THE CONNECTED BRAND podcast, I chat with Jodie Sangster, the CEO of Sydney-based Association of Data-Driven Marketing and Advertising (ADMA)

In the run-up to the recent Content Marketing World Australia event, ADMA - in partnership with event organiser the Content Marketing Institute - released a research report entitled: 'Content Marketing in Australia: 2013 Benchmarks, Budgets and Trends'.(I wrote about the report here:  Content Marketing in Australia Set to Boom).  

Post Content Marketing World, ADMA joined forces with the Edge content agency to convene a roundtable to 'pressure test' the survey results and enhance the research findings. 

A whitepaper ('The State of Content Marketing') was produced with a view to sharing the key outcomes from the roundtable discussion.In this interview, I chat with Jodie about the findings of the original research as well as the outcomes of the subsequent roundtable session with senior Australian content marketers.

PICTURED: Jodie Sangster, CEO of ADMA