Ep 007 - Getting your content discovered online with Ayal Steiner, Outbrain


In this interview I chat with Ayal Steiner, the head of New York-based Outbrain's newly-formed Australian operation. Outbrain aims to help bloggers and brands to grow their audiences by distributing their content on other online publishers' sites. For example in Australia, these sites include news.com.au and Fairfax sites, including The Age and Sydney Morning Herald.Outbrain describes itself as a 'content discovery platform'; it uses algorithms to recommend  to readers interesting articles, blog posts, photos or videos.According to Outbrain, the company's platform is installed on over 90,000 blogs and websites worldwide and serves 50 billion content recommendations per month.Hope you enjoy the interview (apologies, at times I sound like I'm in an underground pipe - I can assure you I wasn't).0515b44d20aa10624ad6ac2b2db42336.jpegPICTURED: Ayal Steiner, OutbrainMORE: Video interview on PR Warrior Blog