Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent


This is the story of a startup Australian recruitment company - Firebrand Talent - and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media.

In this interview with Trevor Young from PR Warrior, the Australian Digital Marketing Director for Firebrand Talent, Carolyn Hyams, takes us ‘behind the velvet rope’ of the company's marketing strategy and breaks down in detail how the business approaches content marketing, social media and influencer relations to build brand visibility, influence and trust in the marketplace.

This episode will appeal to anyone in business keen to know more about how publishing content and using social media to build a ‘village of support’ for your brand can pay business dividends over the long term.

Show notes from this interview can he found here.


Ep 008 - Behind-the-Scenes of a Blogger Outreach Program with Kim Abbate #BrightDelight


Late last year I was lucky enough to be asked to join 10 other bloggers on a sojourn to Bright, a picturesque hamlet nestled amongst mountains in regional Victoria.In the PR biz, this activity is known as 'blogger outreach' - done properly, it's the art of building relationships with bloggers for mutual benefit.

Bloggers tend to seek the 'experience' versus the 'news', which brings us to this interview with Bright resident Kim Abbate, who runs a web design and social media business in addition to writing two blogs - 365 Things To Do In Bright and Working Women Australia.

Kim came up with the idea of the Bright blogger outreach program, which was given the title of 'BrightDelight' (later morphing into the Twitter hashtag #brightdelight).


The goal was to bring 11 bloggers to Bright and get them to experience what the township (and immediate area) had to offer - the wineries, restaurants, attractions (such as Patrizia Simone's Country Cooking School) and views (via helicopter).

In this interview Kim takes us behind-the-scenes of the #brightdelight blogger outreach program - why and how she came up with the idea; how she got it off the ground; what worked (and lessons learned) plus highlights of the program.Kim reveals she was hoping the initiative would garner 100,000-200,000 potential impressions on Twitter, but that according to a report from TweetReach, this figure reached as high as 1.2 million.

MORE: Video interview on PR Warrior Blog


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