EP 21 - The power of blogging for business with Mark Masters, The ID Group UK

20Jun

Mark Masters is the founder of UK-based  The ID Group, a marketing and design agency that positions companies as the authority within the sectors and communities they serve. Mark is a prolific blogger and an emerging voice in the world of content marketing.


His ‘Talking Content’ series of interviews with content marketing leaders from around the world represents a goldmine of useful information on the topic.


In this interview for The Connected Brand podcast, Mark chats about the power of telling stories and building an audience for your brand; he explains candidly the journey of The ID Group and how blogging played a key role in the company’s resurgence after it dipped during the Global Financial Crisis.


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EP 018 - Creating Content With Passion with Brian Goulet, The Goulet Pen Company

31Jan

Virginia based pen, paper and ink business - The Goulet Pen Company - is using social media and content marketing to tremendous effect.

In this episode of 'The Connected Brand' podcast, company founder Brian Goulet takes us through his approach to content marketing; how he got started with social media and why it is so critically important to the success of his business.

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Ep 014 - The Power of the Spoken Word with BureauXP’s Steve Speziale

29Sep

A new smartphone app-based service has just come on to the Australian market that will be of great interest to PR people generally, corporate communications practitioners specifically, as well as anyone involved in the content creation space.

Called BureauXP, it's the brainchild of two of Australia's most experienced radio people - Steve Speziale and Andy Grace.

In essence, BureauXP enables you to record high quality digital audio (and video) on your iPhone - and then send the file on-the-spot either to BureauXP's customised media lists, or any other database you've had set up e.g. employees, influencers other than the media such as analysts, etc.

In this interview with the PR Warrior Trevor Young, Steve explains what BureauXP does and why it is relevant to the PR and communications industry, including discussing several scenarios where it might work most effectively. 



Trevor Young (left) interviews Steve Speziale, co-founder of Bureau XP.

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