Ep 004 - Content Marketing with Valerie Khoo, Sydney Writers’ Centre

30Jun

In this interview I chat with entrepreneur Valerie Khoo, founder of the Sydney Writer's Centre and an accomplished journalist/blogger/author in her own right.

It was a real privilege to finally catch up for a chat with Valerie. In my opinion she is one of the true leaders in the content marketing space in Australia, and has been for some time.

I often use the Sydney Writers' Centre as a case study in presentations on public relations, social media and content marketing.

vk_avatar2012.jpg (left) Valerie Khoo, Sydney Writers' Centre

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Ep 003 - Social Media Marketing with Startup Entrepreneur, Scott Kilmartin

14May

In this interview I chat with Scott Kilmartin, founder and ringmaster of Haul, an independent design brand based in Melbourne's northern suburbs.

Scott shares his marketing philosophy, the importance of humanising your brand and the innovative use of social media, including LinkedIn, to generate word-of-mouth buzz for - and media interest in - the Haul range of products.We also learn the integral role Scott's pet boxer dog Gus plays not only in bringing the Haul story to life but also in piquing the interest of would-be customers of the brand.

Image-1.png (left) Scott Kilmartin, Haul.com.au

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