EP 018 - Creating Content With Passion with Brian Goulet, The Goulet Pen Company

31Jan

Virginia based pen, paper and ink business - The Goulet Pen Company - is using social media and content marketing to tremendous effect.

In this episode of 'The Connected Brand' podcast, company founder Brian Goulet takes us through his approach to content marketing; how he got started with social media and why it is so critically important to the success of his business.

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Ep 017 - Trevor Young and Adam Vincenzini Riff on the State of Social Media and Content Marketing in Australia

11Jan

Every now and then I enjoy getting together with Melbourne-based blogger Adam Vincenzini, the founder of agency Kamber, to chat all things social media and content marketing. 

Adam is one of the brightest minds in this space. Prior to launching Kamber he held senior agency and in-house PR roles in both the UK and Australia, including  Mango Australia and Paratus Communications.

In this episode of The Connected Brand podcast, Adam and I take a sweep across the new media landscape, riffing on all manner of topics associated with PR and communications, with a skew towards social media and content marketing. What happened in 2013 and where are things going in 2014 and beyond?

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