Ep 015 - Content Marketing in Australia with the PR Warrior, Trevor Young


For years now Trevor Young (aka The PR Warrior) has kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the space.

Now it's Australia's turn!

Content marketing in Australia has been picking up pace for a couple of years now. Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year.

Obviously this augurs well for the nascent content marketing 'industry' in Australia.

In this episode Trevor discusses 11 excellent examples of content marketing from Australian brands - they include major blue-chip brands such as Telstra and Commonwealth Bank, fast-growing medium-sized enterprises such as Lorna Jane and Intrepid Travel, plus smaller companies including Open Wealth Creation and TrinityP3.



Ep 014 - The Power of the Spoken Word with BureauXP’s Steve Speziale


A new smartphone app-based service has just come on to the Australian market that will be of great interest to PR people generally, corporate communications practitioners specifically, as well as anyone involved in the content creation space.

Called BureauXP, it's the brainchild of two of Australia's most experienced radio people - Steve Speziale and Andy Grace.

In essence, BureauXP enables you to record high quality digital audio (and video) on your iPhone - and then send the file on-the-spot either to BureauXP's customised media lists, or any other database you've had set up e.g. employees, influencers other than the media such as analysts, etc.

In this interview with the PR Warrior Trevor Young, Steve explains what BureauXP does and why it is relevant to the PR and communications industry, including discussing several scenarios where it might work most effectively. 

Trevor Young (left) interviews Steve Speziale, co-founder of Bureau XP.


Ep 013 - The New Rules of Marketing & PR with Best-Selling Author, David Meerman Scott


Author and professional speaker, David Meerman Scott, first published his seminal book 'The New Rules of Marketing & PR' back in 2007.

What hasn't changed in the past six or so years, David says, are the basic strategies of marketing in an ever-evolving hyper-connected world. What has changed are the tools that we use to publish our content on the web and engage with our audience.

In the years prior to launch when David was writing the book, Twitter wasn't up and running, Facebook was only for college students, while MySpace had four times the number of users as Facebook did back then, and "we had this weird thing called Second Life", David says in the interview.

Fast forward to the latest edition (the fourth) of the book and it has coverage of Twitter and Facebook naturally, but also the likes of Google+, Instagram and Pinterest.

Best-selling author, David Meerman Scott