Ep 012 - How to Use Blogging and Social Media to Grow Your Brand w/ Carolyn Hyams, Firebrand Talent

14Jun

In this episode I catch up with Carolyn Hyams from recruitment agency Firebrand Talent, a company that is doing brilliantly in terms of its strategic and judicious use of blogging and social media to grow its business and build its reputation in the marketplace. 

Firebrand specialises in permanent recruitment across digital, marketing and creative. When it launched in October 2010, Firebrand was unknown and had no marketing budget to speak of. 


Two and a half years later the company has made an impact in the digital/marketing/creative recruitment space - so much so that late last year the company won "Best Boutique Agency" and "Best Brand" at the Recruitment Excellence Awards. 


Learn from the best! Firebrand Talent is a 'Connected Brand', a company that knows how to 'join the dots' of social media and content marketing, and it's paying off for them in a big way!


PICTURED: Carolyn Hyams
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Ep 011 - Social Media and the Law with Jamie White, Pod Legal

1Jun

The law can be quite murky at the best of times - sometimes black and white but often grey - and no more so than in and around social media, an area that continues to grow at a rapid rate, zig-zagging across geographic boundaries and thus legal jurisdictions. 

In this interview, I chat with Jamie White, the founder and director of the Australian boutique law firm Pod Legal about this very topic, with emphasis on copyright and what bloggers, brand owners and content marketers need to be aware of when it comes to the law. 


Specifically, we look at the use of other people's photos and videos on your blog or website, as well as the emerging area of content curation.Jamie is a specialist in the area of social media and technology law, and is often asked by Australia's leading media outlets to comment on cases and issues pertaining to copyright and trade mark infringement on the web.You can follow Jamie on Twitter @podlegal.

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PICTURED: Jamie White, Pod Legal
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