Ep 010 - The State of Content Marketing in Australia with Jodie Sangster, ADMA


In this episode of THE CONNECTED BRAND podcast, I chat with Jodie Sangster, the CEO of Sydney-based Association of Data-Driven Marketing and Advertising (ADMA)

In the run-up to the recent Content Marketing World Australia event, ADMA - in partnership with event organiser the Content Marketing Institute - released a research report entitled: 'Content Marketing in Australia: 2013 Benchmarks, Budgets and Trends'.(I wrote about the report here:  Content Marketing in Australia Set to Boom).  

Post Content Marketing World, ADMA joined forces with the Edge content agency to convene a roundtable to 'pressure test' the survey results and enhance the research findings. 

A whitepaper ('The State of Content Marketing') was produced with a view to sharing the key outcomes from the roundtable discussion.In this interview, I chat with Jodie about the findings of the original research as well as the outcomes of the subsequent roundtable session with senior Australian content marketers.

PICTURED: Jodie Sangster, CEO of ADMA


Ep. 009 - The 7 Different Types of Social Media Consultant with Adam Vincenzini


I recently caught up with PR and social media gun and all-round good guy Adam Vincinzinito discuss an article he posted on his popular blog AdamVincenzini.com.The post - titled The 7 Different Types of Social Media Consultant - looked at the varying skill sets  social media specialists possess today.Adam wrote the post because he was attending meetings where the topic kept cropping up.I cornered Adam via Skype while he was on holidays on the Gold Coast for a chat about this super-meaty subject - we discuss each of the seven different types of social media specialist  - I apologise that it's a bit longer than my usual podcast interviews because the topic is so expansive, I was keen to delve in a bit deeper. If you're interested in the social media space, I think it will be worth your time!adamvinc.jpgMORE: Video interview on PR Warrior Blog