Ep 005 - Building a Passionate Community Around Your Brand with PJ Hamel, King Arthur Flour

21Sep

US brand King Arthur Flour is really nailing both social media and its online kindred spirit ‘content marketing’.In this interview, I chat with PJ Hamel, who is part of the company's web team and involved in a lot of its content creation and online community activity.  PJ has been with the Vermont-based company for 22 years. She sheds light on the approach King Arthur Flour takes when it comes to social media and content marketing, and provides advice to companies wanting to go down a similar path.TY-PJH-KAF.jpg Keep reading →

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