Ep 002 - Corporate Blogging with Shawn Callahan, Anecdote

5Apr

In this interview I chat with Shawn Callahan from Melbourne-based 'corporate storytelling' consultancy Anecdote; in particular we delve into how Anecdote uses a well-nurtured corporate blog to build awareness of the firm's expertise, to educate the market and develop relationships with prospective clients.

Shawn started the blog in 2004 making it (you would think) one of the first corporate blogs in Australia.

Today, some eight years later, the Anecdote blog is still acts as the 'engine room' of the company's overall marketing effort and provides the business not only with excellent Google 'juice' but also helps its partners to develop relationships with professional executives (read: potential customers) all around the world.

team_shawn1.jpg(left) Shawn Callahan, Anecdote

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