Ep 001 - B2B Content Marketing with Darren Woolley, TrinityP3

22Mar

In this podcast interview Trevor Young chats with Darren Woolley, the founder and managing director of independent strategic marketing management consultancy, TrinityP3.

Darren talks about his content marketing strategy and how he uses blogging, online video, LinkedIn, Facebook and Twitter to build credibility and drive awareness of his brand on a global scale. In the early days of TrinityP3, Darren's focus was mainly on trade media relations and B2B database marketing; he also used to actively pursue speaking opportunities as a means of generating interest in his concepts and ideas.

bio-darren-woolley.jpg (left) Darren Woolley, TrinityP3

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